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The media management

Each Girly Car VTC will be equipped with a connected and tactile tablet allowing the deployment of content in real time.


This management will allow us to expose:

 

  • promotional content (advertisements),

  • content of general interest (weather, tourist information, etc.),

  • recreational content (according to acquired rights, videos, etc.).

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The success factor

To achieve the success of advertising, whose interest will increase with the size of the community, i.e. the number of views, we need to set up a system for redistributing advertising revenue.
 

A balance will thus be created so that all stakeholders are winners.
 

The way in which the advertising information will be displayed will be non-invasive, will not disturb the customer experience (no blocking of the app before use).
 

The objective is clearly to achieve a “snowball” effect through recommendation and sponsorship.

The redistribution of advertising revenue

A portion of advertising revenue will be redistributed to:

  • The Driver (via its Girly subsidiary);

  • The "Girly Affiliate" driver in different forms (discount of commission, back rebate, etc.);

  • The customer in the form of discount coupons (because the advertising is visible in the app).

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